Tag: devrel

Developer Relations isn't new, but it's also broad, ill-defined, and constantly evolving. It's difficult to keep your own skills up to date, never mind coping with a whole team full of people and constantly creeping industry scope. The required combination of specialist and generalist skills to be successful is any of the Developer Relations and allied roles is extensive, and it's easy to feel overwhelmed and end up coasting being just-good-enough at things but never feeling mastery.

As an individual contributor, manager and general DevRel presence over the years, I've developed some tactics both for myself and my team, and I'd like to share them in case they're useful to others. Also since I'm moving to a less DevRel role, writing this down while I can still think about it!

I work in Developer Relations for a very technical company (Aiven), and I usually describe my job as half explaining my employer's technology to developers, and half explaining developers to my employers. However in the last year or so, I've realised that there is a variation on this theme that is impactful for my internal colleagues: explaining technology and developers to people who are experts in something else. I work with specialists in various aspects of sales and marketing (DevRel reports into Marketing) and my colleagues are genuinely curious to know more about the domain we work in! I thought I'd share more about how I enable my colleagues, and why I think it works for us.

Whether you are building your own presence, or representing a brand or employer online, it's useful to know what people are saying! Keeping up with all those possible places you should look for news or mentions can be pretty laborious and when things are busy, it's difficult to keep up with this work unless you have some decent tooling in place. There are some great automation offerings around but here's my very basic strategy.

TL;DR a bookmarks folder in my browser to open a bunch of saved searches all at once.

I think that Developer Relations is a fabulous career, and I'm often asked how I got started, or how someone else could get started. There are a lot of people hiring for Developer Relations roles just now (including me!) so here are my tips.

There are so many different Developer Relations roles (called "DevRel") that I am definitely going to fall short of covering them all in any sort of detail! My own background is in Software Engineering, and I've mostly worked as a Developer Advocate since making the move into DevRel, so that's my context here.

There are some excellent articles around about what a Developer Advocate does, but have you ever wondered WHY we do what we do? I tried to articulate this when chatting with another developer lately, and I'm still thinking about it! So I thought I'd write it down to share a little more widely why I love this strange, misshapen career as much as I do.

I work in Developer Relations, or "DevRel", and 2020 was a strange year with travel restrictions that meant that the entire industry did everything online, or digitally. I see this as a very positive progression of the way we work as DevRel professionals, and I understand that might be controversial, but I'd like to back up my position so hear me out (and then let me know what you think!).